Tea Packaging Concept

Given the option to either use a real brand or create one, this project was made with the intention of showing how a concept and graphic style can be applied consistently throughout the different flavors of a product.

It’s a Green Tea concept though it can be used for similar products. we made it for universal use in the pouch as well as in can version.

This new landscape is fertile ground for creative thinking. It really is an exciting time for designers.

A Clear Future

Reducing packaging waste, delivering greater efficiencies when it comes to distribution, elevating the consumer experience and keeping an eye on costs are all challenges that can be met with great design and innovative thinking.

There’s no quick-fix solution. With incremental steps, such as clearing up on-pack ambiguity when it comes to recycling information, for example, or upping the amount of post-consumer recycled plastic used in a bottle’s manufacturing, we can move consumer and business expectations in the right direction.