Great Design Cracks The Sustainability Conundrum!

Sustainable packaging solutions have historically been regarded as necessitating a compromise on style and design. Products shout ‘I’m good for the planet’ before they address the wider consumer experience. But when great design, structural innovation and sustainability combine seamlessly, there’s no reason why it can’t be good for business, consumers and the planet.

Educate and Engage

Big companies can’t afford to ignore the bottom line, but there’s a compelling business argument for improving a product or service’s sustainability profile, not to mention the moral stance to be taken.
It’s the perfect opportunity to reappraise your offering, leverage more customer engagement and make your consumer experience better. We know that there’s a growing willingness among consumers to take responsibility for finding better ways to reduce waste, even if it is still in its relative infancy (take the vilification of plastic straws, for example).

Creative without strategy is called ‘art.’ Creative with strategy is called Creative Agency.

The design is a powerful accelerator when it comes to turning around preconceived notions of what is and isn’t acceptable.

A Clear Future

Reducing packaging waste, delivering greater efficiencies when it comes to distribution, elevating the consumer experience and keeping an eye on costs are all challenges that can be met with great design and innovative thinking.

There’s no quick-fix solution. With incremental steps, such as clearing up on-pack ambiguity when it comes to recycling information, for example, or upping the amount of post-consumer recycled plastic used in a bottle’s manufacturing, we can move consumer and business expectations in the right direction.

This new landscape is fertile ground for creative thinking. It really is an exciting time for designers.